Sales & Marketing
How We Can Help
Search Engine Optimization
SEO (Search Engine Optimization) for vacation rentals is essential for online visibility. Regularly updating content, obtaining backlinks, & ensuring your webiste is targeting the best keywords is a best practice. Our team can take this off your plate, work alongside your marketing partner or in-house team to guide them, or train on the best way to continuosly improve your website’s organic ranking & direct bookings.
Social Media Marketing
Social media marketing for vacation rentals is a powerful tool to attract travelers. It leverages platforms like Facebook, & Instagram, to showcase stunning visuals and engage with potential guests. Our philosophy of “train, teach, or do” allows your company to create a consistent posting calendar, with engaging content that generates bookings and an increased community exposure.
Website Audit & Development
Your website should become a powerful tool for you in securing direct bookings. When was the last time you had an audit completed to make sure that the information you are presenting is up-to-date, and user friendly? Allow us to complete an audit of your website, and you will be given a clear list of recommendations that will not only improve the number of direct bookings, but also ensure that your properties are showcased well which can lead to higher review ratings.
Digital Marketing
Digital marketing is playing a more important role in vacation rental marketing. Not only do digital ads allow you to define highly targeted audiences, re-engage your past guests, but they also are a best practice for securing new travelers. Digital marketing is not just on Google or Bing. A strong plan includes social media ads, or even geo-targeted campaigns that expand your brand’s reach.
Email Marketing
Email has always provided the highest return on investment than just about any marketing activity. We can create visually stimulating emails that produce results, and drive traffic to your website. Our team has experience in creating drip campaigns, targeted email blasts and website pop ups that can keep your brand in front of a larger audience.
Google My Business Optimization
Google My Business is a cornerstone of local search engine optimization. How does your business listing rank? Are you in the map pack on the first page? We have created a solid process to help you generate more leads, collect more reviews and improve the ranking for your company profile.
Phone Sales Training
Our team can secret shop your reservation agents and provide qualified feedback as to how they can secure more sales and make every phone call count. We then work with your team to give them the skills they need to get the booking faster, and provide a memorable experience for your guest.
OTA Optimization
Making sure all of your properties rank high on online travel agencies can make a huge difference in the number of bookings you secure from these platforms. When was the last time you reviewed your property listings, and made sure they included what is needed to keep them in front of the most prosepctive travelers?
Review Management
Reviews play a major role in buyers decision making. Do your reviews showcase your company in the best light? Our team can tackle review management on your behalf, or train your team in the best practices for handling both good & bad reviews.
Brand Standards
Your brand is what sets you apart from your competition. It can tell your story and give guests a sense of comfort when staying with you. It is important to make sure that your brand is showcased in all of your marketing efforts with a consistent look and voice. It should even be a part of the conversation with potential guests & owners.
Lead Management
You pay good money to secure a lead for a new reservation. Is your team making sure to follow through and get the most they can from that lead? We are surprised by the number of teams that not only do not track their leads, but also have no process in place to follow up with a potential guest and ASK FOR THE SALE!
